About Us

We’re business developers.

At Brand Expansion Group, we know what it takes to transform a brand into a national standout. Our team crafts tailored growth strategies by uncovering high-value expansion opportunities and securing powerful retail distribution channels—turning big ideas into lasting success stories.

But we don’t stop there. As your brand evolves, so do we—refining your business model to ensure long-term profitability, relevance, and impact.

At our core, we’re about people. Honesty and loyalty aren’t just values—they’re how we do business. In an industry driven by outcomes, we’ve never let ambition compromise our integrity.

We are Brand Expansion Group—and we know just the right people to help take your brand to the next level.

Brian Rubenstein

Brian Rubenstein is the founder of Brand Expansion Group, Inc., a Los Angeles-based national sales agency specializing in scaling better-for-you and eco-conscious brands at retail. Over nearly two decades, Brian has led the company’s evolution into a powerhouse that drives over $250 million in annual gross sales, helping purpose-driven products break into major distribution channels including big box, club, grocery, pharmacy, and natural retailers.

A seasoned strategist with an eye for what’s next, Brian is also an active investor and advisor to early-stage CPG startups that are revolutionizing categories with clean-label, health-focused innovations. His passion lies in supporting brands that not only taste great but help us live longer, healthier lives.

Originally from Dallas, Texas, Brian’s path took him to the University of Arizona in Tucson, where he earned a degree in Communications. He then set his sights on Los Angeles, quickly becoming a trusted figure among emerging wellness brands seeking to scale smart and fast.

When he’s not building brands, Brian is immersed in wellness practices of his own—whether it’s breathwork, yoga, meditation, or hiking. A curious traveler and devoted foodie, he’s always on the hunt for the next great flavor or adventure.

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